Free Ebook BookBehind Ethical Consumption Purchasing motives and marketing strategies for organic food products non-GMOs bio-fuels

[Read.3PsC] Behind Ethical Consumption Purchasing motives and marketing strategies for organic food products non-GMOs bio-fuels

[Read.3PsC] Behind Ethical Consumption Purchasing motives and marketing strategies for organic food products non-GMOs bio-fuels

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Book Details :
Published on: 2009-08-21
Released on:
Original language: English

This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored. Consumer ethics and motivations - Ethical Consumer A bibliography of academic research on consumer ethics and motivations compiled by Ethical Consumer Research Association
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